Focused on ecommerce & modern business·UK-wide support·Clear, straight-talking advice

Business accounting services for growing UK businesses

Don't slip up on
your tax bill.

Know what you're making, what you owe and what to do next. Our business accounting services are built around the way money actually moves through your business.

More than a tax return.Current reporting · useful advice · no corporate jargon
Online business focusedEcommerce, creators & services
More than complianceReporting, tax & advice
Plain-English supportNo corporate jargon
UK-wideCloud accounting built around you

Why Wet Floor

We understand the business behind the revenue.

We're young entrepreneurs too. We understand platform fees, paid ads, stock, refunds, irregular payouts and the pressure to keep growing.

  • Current numbers, not a year-end history lesson
  • Clear explanations without the corporate language
  • Tax planned before the money has been spent
  • Advice shaped around the next business decision
Read about Wet Floor
0:00 / 0:00

The story behind Wet Floor

Why call an accountancy firm Wet Floor?

A founder-led introduction to the name, the business and why Wet Floor was built for owners who want more from their accountant.

How it works

From first enquiry to ongoing support.

A straightforward onboarding process whether this is your first accountant or you are switching from another firm.

01

Tell us about the business

Complete the assessment so we understand your structure, current setup, priorities and goals before we respond.

02

Discovery call

We discuss the detail, answer questions and identify the level of support that makes commercial sense.

03

Scope and handover

You receive a clear scope. If you proceed, we collect records, obtain authorisations and coordinate with an existing accountant.

04

Ongoing rhythm

Deadlines, responsibilities and reporting dates are mapped so both sides know what happens next.

0:00 / 0:00

What to expect from us

A straightforward working relationship from day one.

Jack explains communication, plain-English advice, regular catch-ups and proactive support once you become a client.

What you can expect

A modern service, without the accountancy theatre.

Simple standards that make the relationship easier to work with.

Clear fees

A defined scope and fixed price agreed before work begins.

Direct answers

Plain-English communication when you need context.

Modern systems

Cloud accounting designed around the platforms your business uses.

Commercial thinking

Advice that connects tax and compliance to your next move.

On TikTok

UK tax guidance in plain English.

Short explanations of common questions. Watch here, then see the complete tax-tip library and check what applies to your circumstances.

Watch more tax tips
0:00 / 0:00
02

Wet Floor explains

Five tax allowances worth checking

A quick run-through of deductions and allowances business owners often miss.View original on TikTok ↗
0:00 / 0:00
03

Wet Floor explains

What HMRC can see online

Online income is increasingly visible. Understand what that means before a deadline arrives.View original on TikTok ↗
0:00 / 0:00
04

Wet Floor explains

Three pillars of tax planning

Company profit, personal tax and the director's loan account—explained without the jargon.View original on TikTok ↗

Frequently asked questions

Clear answers before we talk.

See how business accounting services fit around VAT, MTD, switching accountants and the decisions owners face during the year.

Tax guidance checked August 2026
When should I get an accountant for my business?+

Usually before the admin starts driving your decisions. If tax is a surprise, bookkeeping is always behind or you cannot tell what you made last month, an accountant can add value well before year end.

What does an accountant do for a small business?+

The work can cover bookkeeping, accounts, tax returns, VAT, payroll and Companies House filings. A commercially involved accountant can also explain cash flow, margins, tax provisions and the financial effect of the next decision.

Do ecommerce businesses need a specialist accountant?+

It is not a legal requirement, but relevant experience helps. Ecommerce records need to make sense of platform payouts, fees, refunds, advertising, stock and sometimes cross-border VAT. A specialist workflow reduces time spent explaining how the sales channels operate.

What can an accountant help with each month?+

Support can include bookkeeping, payout reconciliation, management accounts, cash-flow visibility, VAT, payroll, tax planning and a regular commercial review. The right frequency depends on transaction volume and how quickly you need the information.

When does a UK business need to register for VAT?+

Registration normally becomes compulsory when taxable turnover for the previous 12 months exceeds £90,000, or when you expect taxable turnover to exceed £90,000 in the next 30 days. Voluntary registration may suit some businesses. Check the current GOV.UK rules and take advice for your circumstances.

Ready to get started?

Don't slip up on your tax bill.

Tell us about the business and get a quote shaped around what you actually need.

Start your enquiry